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MoMA Rebranding
Branding
The new visual identity system for MoMA continues its original color palette, blue, magenta, green, and gray as its main colors. Yet, the new system completely abandons the original logo. It uses a circular shape to make a new logo for MoMA. Based on the logo itself, using crop, rotation, and colors, a series of new designs emerge, which can be the model for mass production.
Crop the logo to create the abstract shapes
Fill in the gaps in the corners to avoid kiss the edges
Black color can be replaced by any other colors in the color guide
Brochure
Business Card
The business card remains the similar style, with the MoMA logo on one side, and information on the other side.
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